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Roche Pharma

Das K Wort

From Content Hub to the first stop for cancer information.

Close to our heart: A new face for the city of Ludwigshafen

Relaunch of Ludwigshafen's city communication: Ludwigshafen should appeal to many different target groups in a positive, simple and concise way and convey the attitude towards life of the entire city. So we developed a new logo and claim as well as design guidelines for the entire communication.
Facts and figures

Client:
City of Ludwigshafen

Branch:
Municipalities and cities

Link:
https://www.ludwigshafen.de

In 5 words:
Concept
Strategy
Corporate Design
Brand message
Communication

Logo der Stadt Ludwigshafen
Das neue Gesicht der Stadt Ludwigshafen Das neue Gesicht der Stadt Ludwigshafen
Logo der Stadt Ludwigshafen Logo der Stadt Ludwigshafen
Smiling City: The location on the Rhine is the linchpin of the concept idea. The new figurative mark picks up anchor elements and conveys the impression of a smiling face.
Farben Corporate Design Stadt Ludwigshafen Farben Corporate Design Stadt Ludwigshafen
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Ansteckbutton mit Logo der Stadt Ludwigshafen Ansteckbutton mit Logo der Stadt Ludwigshafen
Werbeplakat "Das Haus Ludwigshafen" Werbeplakat "Das Haus Ludwigshafen"
Harmonization of the appearance: the new corporate design of Ludwigshafen acts as a visual framework. The primary color blue refers to it’s special location on the water.
Große Werbetafel für "das Haus Ludwigshafen" Große Werbetafel für "das Haus Ludwigshafen"
Internetauftritt der Stadt Ludwigshafen auf einem Tablet Internetauftritt der Stadt Ludwigshafen auf einem Tablet
Fahnen im Corporate Design der Stadt Ludwigshafen Fahnen im Corporate Design der Stadt Ludwigshafen
Corporate Design Stadt Ludwigshafen - analog Corporate Design Stadt Ludwigshafen - analog
City on the Rhine in new splendor: Concise design elements establish Ludwigshafen digitally and analogously as a strong brand - with a friendly wink.
The project in detail

We help
To support the integration of refugees, cyperfection has developed the charity project “Welcome to Lu” in cooperation with the city of Ludwigshafen. The website of the same name is intended to help people in the city familiarize themselves with everything relating to their new stage of life in the city:
How does the asylum procedure work? How can I learn the German language?
What is the constitution? Or even: Where is there free Wi-Fi in Ludwigshafen?

Understanding made easy
Visitors have the option to view the contents of the website not only in German and English, but also in written and spoken Arabic. The text blocks are supplemented by catchy icons. This way, important information gets accurately communicated to the recipient.

Everyone‘s joining in
In addition to the content for refugees, the website offers an insight for Ludwigshafen citizens who would like to actively participate in the integration process via the button “I want to help.” There are numerous options to choose from, ranging from in-kind donations to helping out in an asylum cafe. Interested parties can find all relevant jobs, contact details and contact persons here.

Our services

  • Concept development
  • Creative user approach
  • Web development
  • Responsive design
  • WhatsApp push messaging

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Close to our heart: A new face for the city of Ludwigshafen